Prep and Staging: Set the Stage for First Impressions
Before your home ever hits the market, preparation is essential. This is your chance to show potential buyers your home at its very best.
This often includes:
•    Decluttering and organizing
•    Deep cleaning
•    Completing small repairs and touch-ups
•    Enhancing curb appeal
•    Staging rooms to highlight space and flow
When your home looks well cared-for, buyers can immediately picture themselves living there — and that emotional connection is powerful.

Pricing and Marketing: Positioning Your Home to Stand Out
Once your home is ready, the next step is to work with your realtor to price it correctly and market it effectively. Pricing is both an art and a science—too high, and you risk sitting on the market; too low, and you may leave money on the table.
A strategic pricing strategy is based on:
•    Comparable homes in your area
•    Current market conditions
•    Your home’s unique features and upgrades
Then comes marketing. The goal is to get as many qualified buyers as possible to see your home. This may include professional photography, online listings, open houses, social media exposure, and targeted marketing to buyers actively looking in your price range.

Showings and Offers: Opening the Door to Buyers
Once the listing is live, showings begin. This is where your home starts to make an impression in person. Staying flexible with showing times and keeping the home tidy can make a big difference in the level of interest.
As buyers visit and fall in love, offers will start to come in. Each offer will include more than just a price — timelines, contingencies, financing details, and more all matter.

Negotiation: Securing the Best Possible Outcome
Not all offers are created equal. This is where a skilled and knowledgeable negotiator becomes key.
The negotiation phase may involve:
•    Counteroffers
•    Repair requests
•    Closing cost discussions
•    Timelines and contingency adjustments
The goal is to create an agreement that feels like a win-win — but also protects your best interests and bottom line.

Under Contract and Closing: The Final Stretch
Once an offer is accepted, your home goes under contract. During this period, the buyer will complete inspections, finalize financing, and an appraisal will typically be ordered.
Your role is to:
•    Respond promptly to requests
•    Coordinate any agreed-upon repairs
•    Stay in communication with your agent, title company, and attorney (if applicable)

Then comes closing day — the moment you sign final paperwork and officially transfer ownership. Congratulations, you’ve sold your home!